Create Your First Feedback Campaign
A campaign is a survey + budget + reward rules + widget placement. This page walks through each decision.
Before you start
You need:
- A published survey — 3–5 questions, at least one open-text. See Getting Started for how to build one.
- A budget you're comfortable with — start small, €100–€500 is enough to validate whether users engage.
- A rough reward range — €3–€10 per response is typical for consumer SaaS; €20–€50 for enterprise B2B.
1. Open the wizard
Dashboard → Campaigns → New Campaign.
2. Name it
Name the campaign for internal use. Users will never see this — only the survey title inside the widget is visible.
Good naming: Q2-pricing-page-2026, churn-exit-survey, mobile-onboarding-v3.
3. Pick a survey
Only Published surveys appear in the dropdown. If yours is still Draft, open it from Surveys → click Publish → come back.
4. Set the budget
| Field | What it means |
|---|---|
| Total budget | Maximum you will spend on rewards for this campaign. Hard cap. |
| Daily budget (optional) | Soft cap per day. The widget stops showing for the rest of the day once hit. |
Unused budget is refunded at campaign end, minus the platform fee on already-approved feedback. See Payout Rules for the math.
5. Set the reward range
You enter min and max reward per verified response.
- Min is paid for borderline-quality responses.
- Max is paid for top-scoring responses.
- Scores below the rejection threshold earn nothing.
Keep the max under 30% of the customer's expected monthly spend with you. Larger rewards dramatically increase engagement but also attract bad-faith responders. See Fraud Prevention.
Example: budget €500, min €5, max €10 → between 50 and 100 verified responses depending on quality distribution.
6. Choose a review mode
- Auto-approve — Tremendous fires the payout immediately when a response passes AI scoring. Best for most teams.
- Manual review — every response waits for a human to click Approve. Best for compliance-sensitive sectors (healthcare, finance, legal).
You can switch modes on a live campaign. Switching does not affect already-processed responses.
7. Configure payout methods
Pick which payout options the user can choose when claiming their reward:
- Amazon Gift Card (global)
- PayPal (global)
- Visa Prepaid
- Charity donation
- More via Tremendous
The more options you enable, the higher the claim rate. Unclaimed rewards expire after 30 days and return to your budget.
8. Configure the widget appearance
- Brand colour + accent colour.
- Company name shown in the widget header.
- Thank-you message — what users see after submitting.
- Language —
enordefor now.
Preview live in the right-hand panel.
9. Set when the widget shows
Pick a trigger:
| Trigger | When it fires |
|---|---|
| Time on page | After N seconds |
| Scroll depth | After user scrolls X% of the page |
| Click | When a specific element is clicked |
| JS API | When your own code calls window.Pay4Feedback.show() |
The JS API option is the most flexible — use it to integrate with your existing auth context or user segmentation.
10. Launch
Review the summary, then click Launch. You'll be taken to a single Stripe Checkout covering:
- Platform fee for the campaign.
- Budget for rewards.
Once paid, the campaign is ACTIVE and the widget starts collecting on your site.
After launch
- Monitor via Feedback and Analytics tabs.
- Pause any time from the campaign detail page.
- A/B test variants with different surveys, rewards, or designs (Growth plan and up).