How Pay4Feedback Works
Pay4Feedback is a four-step loop that runs automatically between your website, your user, and the payout rails (Stripe + Tremendous). This page is the single shareable explanation — give it to your CTO, compliance team, or board.
The loop, in one diagram
┌─────────────┐ ┌────────────────┐ ┌──────────────┐
│ Widget │──resp──▶│ AI Scoring │─────▶ │ Reward │
│ on your │ │ (0–100) │ │ Calculation │
│ site │ │ │ │ │
└─────────────┘ └────────────────┘ └───────┬──────┘
│
▼
┌──────────────┐ ┌──────────────────┐ ┌───────────────┐
│ User gets │◀──────│ Tremendous │◀──────│ Approval │
│ gift card │ │ (payout) │ │ (auto/man) │
└──────────────┘ └──────────────────┘ └───────────────┘
Step 1 — Widget collects feedback
A lightweight (~35 kB) JavaScript widget renders a short survey on your site. You control:
- Trigger — on scroll, after N seconds, on click, or via a JS API call.
- Audience — all visitors or only signed-in users (via your own auth context).
- Consent — a built-in GDPR-friendly consent prompt.
No third-party cookies are set before consent.
Step 2 — AI scoring (the moat)
Every submission is scored 0–100 across four dimensions:
| Dimension | What it measures | Weight |
|---|---|---|
| Depth | Length + information density of open-text answers | 25% |
| Completeness | Did the user answer all required questions? | 25% |
| Reasoning | Does the answer explain why, not just what? | 25% |
| Uniqueness | Is the answer different from recent submissions (dedup + similarity)? | 25% |
Spam and one-word answers score near zero and are filtered before they hit your inbox. Details: Fraud Prevention.
Step 3 — Reward calculation
Rewards scale with quality. You configure a min and max for the campaign (e.g. €5–€10), and each response earns a proportional amount inside that range.
- A score of 100 → max reward.
- A score of 50 → roughly the midpoint.
- A score below the floor → rejected, no reward.
You only pay for responses that pass. Details: How Rewards Work.
Step 4 — Approval & payout
Two modes:
- Auto-approve — Tremendous fires the reward as soon as the response passes scoring. Faster, better conversion.
- Manual review — a human on your team approves each submission first. Slower, better for compliance-sensitive teams.
Payouts go through Tremendous — a regulated US payout platform. The user picks their payout method: PayPal, Amazon Gift Card, Visa Prepaid, charity donation, and 1,000+ other options.
The non-custodial model
Pay4Feedback never holds your money or your user's money.
- You fund the campaign via Stripe (regulated EU payment service provider).
- Stripe transfers funds to Tremendous's pooled balance (EU–US Data Privacy Framework certified).
- Tremendous disburses to the recipient on reward approval.
Pay4Feedback orchestrates the flow but is not the money-holder. This matters for two reasons:
- Legal. We are not a licensed escrow agent, not a BaFin-regulated entity, not a money-services business. We don't need to be — because we don't hold funds.
- Operational. If Pay4Feedback has an outage, your funds are safe in Stripe and Tremendous, each with their own availability guarantees.
Where the money goes
Assuming you fund €500 on the Growth plan (10% platform fee):
| Line item | Amount |
|---|---|
| Platform fee (Pay4Feedback) | €50 |
| Reward budget (to your users via Tremendous) | €450 |
| Processing fees (already absorbed by Stripe/Tremendous) | — |
Full pricing: Pricing & Billing.
What happens if nobody responds?
Nothing bad — your budget is only spent on approved, quality responses. At the end of the campaign you can:
- Extend — keep collecting.
- Pause — stop and resume later.
- End + refund — unspent budget is refunded minus the platform fee on already-approved feedback.