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Getting Started

This page walks you from zero to a live feedback campaign in about 15 minutes. No engineering required for the widget step — you can do it with Google Tag Manager.

Prerequisites​

  • A company email address (used as your login).
  • A website where you can add one <script> tag, or a Google Tag Manager container you control.
  • A valid card — only needed when you activate a paid campaign. You can build and preview everything for free.

1. Create your account​

  1. Go to app.pay4feedback.com/register.
  2. Sign up with email + password, or with Google / GitHub SSO.
  3. We create a free "tenant" (your workspace) on the Starter plan — €0/month, 25% platform fee on rewards.

No credit card is collected at signup.

2. Build a survey​

In the dashboard, open Surveys → New Survey.

  • Give it an internal title (only your team sees this).
  • Add 3–5 questions. Keep them short. Mix types: at least one open-text question drives the AI quality score.
  • Click Publish.
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Three questions is the sweet spot. Anything over five loses about 40% of respondents. See How Rewards Work for why open-text questions matter for scoring.

3. Create a campaign​

A campaign links a survey to a budget, a reward range, and a set of rules.

  1. Campaigns → New Campaign.
  2. Pick the survey you just published.
  3. Set:
    • Budget — total you're willing to spend on rewards for this campaign (e.g. €500).
    • Reward range — min/max per verified response (e.g. €5–€10).
    • Review mode — Auto-approve (Tremendous fires on submission) or Manual review.
  4. Save.

4. Install the widget​

The easiest route for most teams is Google Tag Manager. The slower route is a direct <script> tag. Both are fully documented in Install the Widget.

The fastest path:

<!-- Paste this in GTM as a Custom HTML tag -->
<script src="https://cdn.pay4feedback.com/widget.js" data-campaign="YOUR_CAMPAIGN_ID" async></script>

Replace YOUR_CAMPAIGN_ID with the ID shown next to your campaign in the dashboard.

5. Activate & fund​

Back in the dashboard, open your campaign and click Launch. You'll go through a single Stripe Checkout that covers:

  • Platform fee (depends on plan — 25% Starter / 10% Growth / 5% Enterprise).
  • Campaign budget (held for reward payouts via Tremendous).

Once the payment clears, the campaign goes live and your widget starts collecting.

6. Watch responses come in​

  • Feedback tab in the dashboard → every submission with its quality score.
  • Analytics tab → conversion funnel, response quality over time.
  • Approve/reject in manual-review mode, or let Tremendous fire automatically.

What's next​

Stuck? Email support@pay4feedback.com or read Troubleshooting.